Yeah, I can't sleep. I wasn't tired when I laid down. Oh well. Messing around with the iPhone I found a TypePad blogging app. The app was easy to download, and so my amazing thumb is softly caressesing each shrinking word. The challenge is what to blog.
I took most of last week off and kept the iPhone handy so as not to feel too much out of the loop. Most of my time was spent with my nuclear family and the extend(eads) on both my mother's and wife's sides. What was the great takeaway? Public relations only works if you achieve how you want to be perceived.
Family is the master at spinning the truth. Doctors call it denial. Others call it protection or if put on someone else, projection. Though, whatever the label, and however it gets sliced, some believe that the truth really doesn't matter as long as the perception is believed to be true. Here's my top 5 ways to get across being perceived, as you want others to, truthfully.
1) Have a story - no matter what age, people love being told stories. And, the more believable as it pertains to your shared experiences, the better.
2) Say it with heart - stare off into the distance, shed a tear, say your story with heart. If you don't believe it no one else will.
3) Be consistent - keep the story plain and simple (and short) and make sure it's the same one you're telling everyone else.
4) Get others involved corroborate your story with others so factual events bring truth and meaning to your story. Ask others to contribute as that adds another notch of credibility for your story.
5) Dont lie - if you lie it will come back to haunt you because a good story is told over and over and eventually someone will catch on.
Perception is simply another way of viewing the same situation. Very few of us ever see anything in the same exact way. Colors are different, even sounds. But if you choose to share your way of thinking with another then they may come to perceive your way as their new way of thinking on any truth be told given subject.



